How the score works
How we score a website out of 100
Every Audit Studio report gives one number from 0 to 100 so you can see where your website stands and track it over time. Here is exactly how it is worked out.
Check my website for free1. Each of the 12 areas gets its own score
Every check in an area is marked passed, partly passed or failed. Passed counts in full, partly counts half. For speed, the measured speed scores on a phone and a computer count too, with the phone weighted more because most visitors use one.
2. Areas are weighted by how much they affect visitors
- Getting customers: 14
- Found on Google: 13
- Speed: 12
- Security: 11
- Trust: 10
- First impression: 9
- Mobile and accessibility: 8
- Content: 7
- Email and domain: 6
- Privacy: 4
- AI assistants: 3
- Standing out: 3
3. Serious problems cap the total
Some problems turn visitors or search engines away before anything else matters. Without a valid secure connection the score cannot pass 49. A site that is very slow on phones cannot pass 59. Many broken links hold it at 64 or below. Fix the problem and the cap lifts.
4. Grades
- 90 to 100: Excellent
- 80 to 89: Good
- 50 to 79: Fair, with clear room to improve
- 0 to 49: Poor, and likely costing you customers
Fair to every kind of website
We work out whether a site belongs to a business, church, school, charity, restaurant, shop or clinic and judge it by what matters for that kind of organisation. If a test could not run, that area is left out of the score rather than guessed. Every report also shows the score you could reach after the top fixes.
Questions
Why did my score change between checks?
Your website, its speed on the day and outside settings such as your certificate can change. A new full report each month, included in Website Care, shows the trend so one-off changes don’t mislead you.
Is 70 a good website score?
70 is fair: the basics work but there are clear gains to make. Every report shows the score you could reach after its top fixes, so you can see the gain before you start.
Is the website check really free?
Yes. The free summary gives your website score out of 100, a rating for each of the 12 areas and the 3 most important fixes. No card or sign-up is needed. The full report, with every check explained and a 30-day plan, is ₦3,500 one time.